The Virginia Dairy Princess Program consists of over 40 young ladies between the ages of 9 and 19.  These girls strive to promote the consumption and sale of milk and diary products to the consumer, as well as create better relations between urban and rural people through one on one contact at the local level.  This is accomplished by Virginia Dairy Princesses, Duchess, and Dairy Maids working in cooperation with local dairy promotion groups to augment at the local level the advertising and promotion efforts of the various dairy promotion agencies and dairy councils.  It is a concentrated grass roots effort to make adults and children more aware of their need to include Natures' Most Nearly Perfect Food in their daily diets.